What often begins as intentional consumption—watching a single video during dinner or scrolling briefly before sleep—frequently escalates into extended, unplanned viewing. Meals end while attention remains occupied. Nights stretch later than intended. What was framed...
The Illusion of Engagement as Value Much of what we understand about attention online is shaped by what audiences visibly express. Likes, comments, shares, and reactions are treated as indicators of value. Content that excites people leaves traces. It generates...
The Illusion of Proximity It often begins with small behaviors that barely register as attachment. Waiting for an upload. Watching a video the moment it premieres. Feeling a brief unease when a creator’s tone, routine, or content shifts. These reactions appear casual,...
